The Pulse of Innovation: Liz Udy on Tech, Leadership, and Growth

Meet
Liz Udy

“I love watching others grow—whether it’s clients solving real problems using our technology or seeing my team members develop in their roles.”

If innovation is the heartbeat of progress, Liz Udy is the pulse. She’s Conservice’s Chief Revenue Officer (CRO) and has been a driving force in both utility tech innovation and leadership for nearly two decades. Her contributions have not only shaped the company’s technological backbone but have also empowered its growth, making Conservice a leader in utility management services. In this interview, Liz reflects on her career journey, the integration of tech with customer-first philosophies, and her thoughts on leadership.

You’ve been in the tech industry for almost 20 years.
WHAT BROUGHT YOU TO CONSERVICE, AND HOW HAS YOUR ROLE EVOLVED?

“I actually started my career at Conservice. It was a time when web-based portals and online solutions were still pretty novel. 19 years ago, I began by connecting property owners and managers to Conservice’s proprietary software, and that was just the beginning. The company quickly recognized that customization was key, so I helped pioneer the onboarding processes that still power our bespoke customer connections today. A few years in, I was asked to build out our account management (AM) program—something that had to be developed from the ground up. I led the charge, and now we have over 135 AMs supporting more than 3 million units.”

It sounds like you’ve been instrumental in helping Conservice adapt its technology to client needs.
CAN YOU SHARE SOME OF THE KEY TECH INNOVATIONS YOU’VE LED?

“One of the biggest transformations we’ve seen is the shift from a massive mail room to a fully digital system. Early on, we manually handled bill payments and auditing. Today, our process is streamlined, with integrations that include electronic payment systems and automated bill auditing. This shift significantly reduced inefficiencies and made us more adaptable to clients’ needs. The goal has always been to create solutions that can scale with clients as their own businesses grow.”

How do you balance a focus on tech
WITH THE HUMAN SIDE OF UTILITY MANAGEMENT?

“That’s actually the core of what we do! At the end of the day, utility management isn’t just about technology—it’s about people. Our tech allows us to serve clients more effectively, and in turn, helps them support their residents. And it’s our people—our account managers and teams—who make sure every solution is tailored to individual business needs. Whether it’s enhanced software integrations or support for regulatory compliance, the tech enables better service, but it’s our people who make the experience seamless.”

You’re now in your fourth year as Conservice’s CRO, a role you created from scratch.
WHAT ARE SOME OF YOUR PROUDEST ACCOMPLISHMENTS IN THIS ROLE?

“When I became CRO, the goal was to build a go-to-market engine that could scale with our growth. We doubled our revenue in that time and built out teams for inside sales, marketing, and revenue operations. One of my biggest priorities was ensuring that even as we grew, we maintained the same high level of service. We built a machine, yes, but one that’s driven by both technology and human support..”

What motivates you
AFTER 19 YEARS IN UTILITY MANAGEMENT?

“For me, it’s always been about people. I love watching others grow—whether it’s clients solving real problems using our technology or seeing my team members develop in their roles. That long-term investment in personal and professional growth is what drives me, and that’s why I’ve stayed at Conservice for as long as I have. Outside of work, I focus on my family and travel whenever I can, which helps me keep a healthy work-life balance. That balance is something I encourage my teams to prioritize, too.”

What advice would you give to women
LOOKING TO SUCCEED IN TECH LEADERSHIP?

“My advice is to stay focused on what really matters—solving problems, investing in relationships, and always pushing the limits of what’s possible with technology. But it’s equally important to remember the human element. Technology is a tool, but the people behind it are what make it truly powerful.”

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Lauren Bevilacqua

Lauren is the Content Marketing Manager at Conservice. She is an avid reader, fitness enthusiast, Dolly Parton fan, and will never turn down chips and salsa.